Snap's Kenny Mitchell on Distinguishing Between the Noise and the Signals

How the CMO drives brand affinity for growth and the importance of insatiable curiosity

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In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.