Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul

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After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. The Snap generation, as he calls them, continues to evolve and is no longer just for 12- to 24-year-olds. In fact, the size of Snap’s userbase aged 25 or older is surprisingly larger than the entire Twitter community in the U.S.

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