Soon to make up approx. 32 percent of the global population in 2019, Generation Z is straying from the norm and they’re not apologizing for it. We’ve spent the past few weeks getting to know a few of these young, spritely CEOs, founders and entrepreneurs through our new Gen ZEOs series and live Tweet Chat on 12/14, and wanted to share a few key insights with our community. We’ve learned that in order for companies to “win” in the eyes of Gen Z, they have to truly understand how they think and what they value. But it’s not just about winning them over as customers, it’s also about winning them over as potential employees, partners, and advocates for your brand.