Buffalo Wild Wings CMO Seth Freeman Bringing Death to Domestication

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk sports, bars, wings and beer, I mean come on, how could I resist?  His ferocious excitement around how he and his team are rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued.  The former Wall Street darling brand seemed to have lost its way and the team is on a mission to bring it all back with ROAR. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in