Buffalo Wild Wings CMO Seth Freeman Bringing Death to Domestication

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk sports, bars, wings and beer, I mean come on, how could I resist?  His ferocious excitement around how he and his team are rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued.  The former Wall Street darling brand seemed to have lost its way and the team is on a mission to bring it all back with ROAR.  Literally, tune in and you’ll hear Seth ROAR.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.