Roy Spence on Chief Purpose Officers And Love Cultures

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What a wild ride with Roy Spence, Co-founder & Chairman of GSD&M and Co-founder & CEO of The Purpose Institute! After my podcast with Tony Rogers, CMO of Walmart, where Tony called out Roy as his mentor, I was inspired to reach out and learn more about this legend. I now know why Tony and so many others think of Roy when they think of Culture and Purpose.

As I was interviewing Roy, I was swept away by one amazing story after another on his life’s journey and how he has helped countless companies find and redefine their purpose since he walked into a bank in the 1970s with long hair, a tie-dyed T-shirt and dream. He

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