Rent the Runway’s Brand SVP on the Shift to Experiential Fashion

Gabby Etrog Cohen credits where she is today to investing in relationships—and of course, a little bit of LinkedIn. SoulCycle recruited her in 2010 and Gabby helped shape the brand’s story and place in culture, tapping into the early power of celebrities and influencers. Today, as brand svp at Rent the Runway, Gabby is spearheading a new retail partnership rooted in sustainability and discovering new ways to make fashion an experience.

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@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
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