(Re)Building Brands from Scratch

NY Jets VP of Marketing Tim Kemp explains how the iconic football franchise re-branded for the first time in 20 years

As part of the CMO Reboot Playbook: Activating Brand Purpose, Tim Kemp, VP of Marketing at the NY Jets, shares his play on how to successfully relaunch a historical football franchise in an impactful way while remaining close to old and new fans everywhere.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"inside-the-brand"}