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As part of the CMO Reboot Playbook: Activating Brand Purpose, Tim Kemp, VP of Marketing at the NY Jets, shares his play on how to successfully relaunch a historical football franchise in an impactful way while remaining close to old and new fans everywhere.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
As a marketer, aside from winning a championship or opening a new stadium or arena, launching a new uniform is something that you’ll never forget.
I
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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