As part of the CMO Reboot Playbook: Activating Brand Purpose, Tim Kemp, VP of Marketing at the NY Jets, shares his play on how to successfully relaunch a historical football franchise in an impactful way while remaining close to old and new fans everywhere.
(Re)Building Brands from Scratch
NY Jets VP of Marketing Tim Kemp explains how the iconic football franchise re-branded for the first time in 20 years
