(Re)Building Brands from Scratch

NY Jets VP of Marketing Tim Kemp explains how the iconic football franchise re-branded for the first time in 20 years

As part of the CMO Reboot Playbook: Activating Brand Purpose, Tim Kemp, VP of Marketing at the NY Jets, shares his play on how to successfully relaunch a historical football franchise in an impactful way while remaining close to old and new fans everywhere.