Women Trailblazers

Quite Frankly, Kristen Risk Has Given the Spirits Industry a Whole Fresh Take

Co-founder of Frankly Organic Vodka shares early beginnings of the spirits brand that will soon be in 45 states

Kristen Risk headshot with signature Women Trailblazers red waves on top and bottom corners.
'We were unsettled that as consumers, we didn’t know exactly what was in the beverages we were ingesting. So we set out to change that,' Kristen Risk told Adweek.
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By Luz Corona

 

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“Drink responsibly” has been a phrase we’ve seen a lot in the past few years, but with Kristen Risk, co-founder and svp of marketing communications of Frankly Organic Vodka, it takes on a whole new meaning.

Risk has been championing organic foods and ingredients from a young age. At 17, she moved back to the United States after living overseas and became inquisitive about food labeling. Since then, her love of real foods and transparent labeling have become part of her lifestyle and ultimately the foundation for her rapidly growing organic spirits brand.

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Luz Corona

Luz Corona is the community editor at Adweek.

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