Prose’s Head of Creative on Crafting the DTC Haircare Brand’s First-Ever National Campaign

While there are many haircare products out there that cater to some of our hair needs (and frustrations), there are few that can check off all the boxes. Enter Prose. We sat down with Rashi Birla, VP of Brand and Creative at the direct-to-consumer hair care brand, to hear her approach to their firstever national brand campaign launching this month and serving as a key pillar in the challenger brand’s overall vision. Read on to find out more about Rashi’s creative work on the campaign along with why she started working with Prose, how her creativity has been impacted by motherhood, and what she recommends to today’s aspiring creatives.