PlayStation VP Mary Yee on Reclaiming Market Share Through VR Gaming

It’s a $135 billion industry and growing, with gaming brands continuing to compete for consumer dollars and the title of most innovative. See how VP Mary Yee – a seasoned vet with previous stints at Clorox, Johnson & Johnson, and Shopzilla – is helping PlayStation reclaim its No. 1 spot in the market and what key traits she looks for in a stand-out brand marketer.

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