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Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, was called a “CMO Plus” by Bruce Rogers, former Chief Insights Officer at Forbes, so I had to dig deeper…what does that mean?
Well, after talking with Peter, it means there isn’t much at Chobani that Peter doesn’t touch, or lead for that matter. In a bold move to merge Sales and Marketing under a new Demand Department, Peter has pulled down all the walls and set a new pace of innovation by leveraging the combined skills of both.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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