Chobani CMO Peter McGuinness on Modern Demand And Creation

Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, was called a “CMO Plus” by Bruce Rogers, former Chief Insights Officer at Forbes, so I had to dig deeper…what does that mean?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.