Chobani CMO Peter McGuinness on Modern Demand And Creation

Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, was called a “CMO Plus” by Bruce Rogers, former Chief Insights Officer at Forbes, so I had to dig deeper…what does that mean?

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.