Personal Capital CMO on Finding the Fintech Company's 'True' Brand

Fintech company Personal Capital may sound like an industry newcomer, but after 10 years and $11 billion in managed assets, the company has claimed a pretty decent slice of the pie. At the marketing helm is Porter Gale, a strategic force with more than 25 years of growth-driven marketing and advertising experience–most notably leading the team that turned Virgin America from an airline to a true brand.