CMO Moves

Peloton’s Head of Global Marketing Dara Treseder on Prioritizing Relationship-building

Dara Treseder shares why this is critical before "putting points on the board"

Dara-Treseder-150

By Nadine Dietz

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Now leading Global Marketing and Communications at Peloton, Dara Treseder discusses how the fitness brand is cultivating an organic community and internal team for better cross-functionality. Find out why Dara’s greatest advice from our CMO Moves 150 episode is to spend time in different community groups, build relationships, and understand what makes the company tick.

When we first met, you were the CMO of GE Business innovations and GE Ventures. And you had a portfolio of a hundred companies that you were working with. You

Nadine Dietz

nadine.dietz@adweek.com

Nadine Dietz is the GM of Marketers That Matter and EVP of 24 Seven. She is the former Chief Community Officer of Adweek, Founder of CMO Moves, Innovators, Gen ZEOs, Women Trailblazers, Adweek Steering Committee, Adweek DEI Council, Adweek Sustainability Council and the Adweek Executive Mentor Program.

Recommended articles