Peloton’s Head of Global Marketing Dara Treseder on Prioritizing Relationship-building

Dara Treseder shares why this is critical before "putting points on the board"

Now leading Global Marketing and Communications at Peloton, Dara Treseder discusses how the fitness brand is cultivating an organic community and internal team for better cross-functionality. Find out why Dara’s greatest advice from our CMO Moves 150 episode is to spend time in different community groups, build relationships, and understand what makes the company tick.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.