Outlook Masterclass: Leveraging Data to Optimize the Omnichannel Experience

How 3 marketing leaders are using data to deliver personalized consumer experiences 

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How do you use the right data mix to improve the modern omnichannel experience, while keeping consumer trust at the forefront?

In this masterclass, learn from 3 top marketers on their data-driven strategies tailored to fit consumers’ ever-evolving needs. Derek Wise, Chief Product Officer at Oracle Data Cloud, recommends not just looking at the individual consumer’s life but their entire media ecosystem for better (and more cost-efficient) results.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in