Outlook Masterclass: Agility Over Speed

How these leaders leaned into real-time insights to drive truly nimble marketing 

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There’s no doubt that moving quickly has become a must for brand marketers, but what does it mean to be truly agile?

In a world where circumstances are still slightly uncertain, Lisa Joy Rosner, SVP of Brand & Digital at Oracle, and her team took the approach of putting in “stop gaps” for an interim solution while they gathered data and insights to continue adjusting strategies in real time.

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