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After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like.
This episode is also available on Spotify, iHeartRadio, and Apple Podcasts.
Melissa chats with us about their latest campaign, “For Every Single Person,” which celebrates the app’s inclusion-minded functions, such as the 22 genders, 20 orientation options, and over 60 identities for LGBTQ+ people to select from within their profile. She recounts conversations on how seeing pansexuality visibly represented in billboards has made many communities feel welcomed and with a place to date.
Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the dating scene, how they’re facilitating conversations with like-minded individuals to encourage more matches, and where the future of dating is headed.
