President of Diageo Nuno Teles on Why Culture is Everything

Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a President role.  Both have P&L and Corporate Culture responsibility, but the President role is even that much more about people in addition to the expanded responsibilities of finance, sales, operations and human resources.  Critically important in transitioning is knowing how to let go of what you’ve done before and focus on empowering your team.