How to Build a Brand in Secret at Gap Inc.

Yesterday, I had the great honor to break the news of a new brand that launched under Gap Inc. in CMO Moves with Eric Toda, Head of Marketing of Hill City. Eric had been building the brand in secret for a year and yesterday was the big day when it all came to life. A truly special moment for he and his whole team and I am grateful to have been part of it all.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"inside-the-brand"}