How to Build a Brand in Secret at Gap Inc.

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Yesterday, I had the great honor to break the news of a new brand that launched under Gap Inc. in CMO Moves with Eric Toda, Head of Marketing of Hill City. Eric had been building the brand in secret for a year and yesterday was the big day when it all came to life. A truly special moment for he and his whole team and I am grateful to have been part of it all.

Today, I wanted to take a moment and share how it all happened.

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