Musa Tariq on Reflection, Learning And Mining The White Space

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Update: Musa is now Head of Marketing, Airbnb Experiences

Musa Tariq, Chief Brand Officer of Ford and current “Student of Life”, shares his perspective on The Future of Marketing and the importance of focusing on the White Space.

After following Musa on social and noting the cool things he was doing since he left Ford, I just had to know more about what he was up to and why.  Simply said, he’s “just learning” for now and taking full advantage of a time-out to try everything, talk to everyone and draw his own conclusions on what the future could hold for big brands and challenger brands.

Join me in this humbling session with Musa where he shares more on what he’s been learning, what’s shaped his course, how to turn tragedy into inspiration and how to self-develop when the system may not work for you. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in