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As part of the CMO Reboot Playbook: Activating Brand Purpose, Women’s Sports Foundation CMO Aleia Taylor shares how the foundation is working with its corporate partners to achieve change, have a deeper impact and move from transactional sponsorships to transformative ones.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
The Women’s Sports Foundation was founded by Billie Jean King in 1974 to be a voice for equality and a catalyst for change. We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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