Moving from a Transactional Sponsorship to Transformative with Women's Sports Foundation CMO

Aleia Taylor shares how she is powering change with partners and creating sustainable impact

As part of the CMO Reboot Playbook: Activating Brand Purpose, Women’s Sports Foundation CMO Aleia Taylor shares how the foundation is working with its corporate partners to achieve change, have a deeper impact and move from transactional sponsorships to transformative ones.

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