How Lively’s Founder Fostered a Community of 65,000 Brand Ambassadors in Just Three Years

From a career in merchandising for Victoria’s Secret to starting a new kind of lingerie brand, Founder and CEO Michelle Cordeiro Grant credits Lively’s success to one main thing… a strong community. And that community, now 65,000 and growing, has helped take this online shop selling $35 bras to a lifestyle brand backed by more than $15 million in capital funding.