NPR CMO Meg Goldthwaite on Telling The Stories Of The Storytellers

Meg Goldthwaite, CMO of NPR, has had the most intriguing career path.  From earning her degrees in French and Government, to the conference circuit in the Middle East to being a temp that turned into a 15 year stop in telecom to leading the charge to get all of the U.S. to turn their lights off for an hour (including Las Vegas!) to creating a sustainable economy in Haiti to helping women thrive in the Congo to now Washington DC leading marketing for NPR.  Her role, as CMO (aka Chief Storyteller), is to tell the stories of the storytellers of the world from border camps to Wall Street to remote glaciers. Could that be any more exciting?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.