How MedMen CMO is Pioneering Marketing for the Cannabis Hyper-growth Category

How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally?  Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.