How MedMen CMO is Pioneering Marketing for the Cannabis Hyper-growth Category

How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally?  Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.