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How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally? Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do.
MedMen is one of the largest cannabis retailers globally – founded 10 years ago and valued at two billion dollars annually – but only recently opened retail stores after California legalized cannabis for adult use.
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