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With the rise of new channels like audio and streaming, it might feel overwhelming when deciding which one your brand should focus on while also maximizing existing social media as part of your overall marketing mix.
At Mediaweek 2021, we sat down with executives from Boll & Branch and MyMochi Ice Cream to share how their brands are exploring and adding these new channels to their marketing mix. First, Boll & Branch’s CMO Jonathan Bottomley shared how building an ecosystem of people around your brand can build trust, affinity, and unlock growth.
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