Mars Wrigley's Rankin Carroll on Trusting Your Team and Your Instincts

How did Skittles end up on several “Best Super Bowl Ads” lists in 2017, without even having an ad in the Super Bowl at all? Rankin Caroll, former Global President for Fruity Confections, wanted to do something different, and it paid off in a big way. 1.5 billion earned media impressions big, earning him the 2018 Brand Genius Award for the CPG/Food category. Now, heading up the Chocolate division of Mars Wrigley, Rankin shares what he’s been up to and offers sound advice for taking creative risks.