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As part of the CMO Reboot Playbook: Activating Brand Purpose, Billy Paretti, CMO, Belvedere Vodka – Moët Hennessy discusses how the luxury brand infused innovation, purpose, and sustainability into their company’s vision.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
Belvedere is commitment to our consumers and our community, and it all starts with vision. But more specifically setting new standards and making commitments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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