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Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands. A self-described “business major with a minor in marketing” and a passion for travel, Lynne’s focus on performance-driven marketing, staying ahead of trends and empowering her team is what enables her to have an impact on a global scale.
Visa operates in over 200 markets around the world and, although Lynne travels every week to personally experience as many markets as possible, her role is to identify the global efficiencies and effectiveness and then provide the framework for success that the local experts can adapt for their unique markets.
Key
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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