CMO Moves

Lululemon’s CBO on Community As the Output of Authentic Human Connection

Nikki Neuburger talks community building in a hybrid world, living your company’s purpose from the top-down, and trusting your gut

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By Matt Kerbel

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Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.

From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lululemon’s Chief Brand Officer.

“Lululemon’s

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Matt Kerbel

Matt Kerbel is a content strategist at Adweek. He has led brand marketing for Lyft, MeUndies, Call of Duty, Canoo and more.

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