Lowe’s Chief Marketer Marisa Thalberg on Setting up Marketing for Success

How the home improvement brand's Chief Brand and Marketing Officer is transforming marketing as a function

Marisa Thalberg’s role as EVP and Chief Brand and Marketing Officer of Lowe’s Companies is unique–it brings together brand building and the remit of marketing. During the 150th episode of CMO Moves, she shares how she transforms marketing as a function of the brand when the path is not always linear.

The Business of Marketing

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.