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Marisa Thalberg’s role as EVP and Chief Brand and Marketing Officer of Lowe’s Companies is unique–it brings together brand building and the remit of marketing. During the 150th episode of CMO Moves, she shares how she transforms marketing as a function of the brand when the path is not always linear.
You have a title called Chief Brand and Marketing Officer. Can you just explain what that means to Lowe’s because some may or may not have brand [in their title] if they’re Chief Marketing Officers.
To
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