GE CMO Linda Boff on the Mastery of Storytelling

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Linda Boff, CMO of GE, is a master storyteller who brings together internal and external voices to communicate GE as a brand that is human, accessible, contextual, relevant and contemporary. But as she shares in our session together, Storytelling isn’t just an external marketing exercise, it’s an essential leadership skill to inspire and influence disparate stakeholders, internal teams, peers and industries. It also isn’t just a one-way exercise of pushing out messages as it requires extensive listening and connectivity to true passions to get to the right story.

In my discussions with Linda, I’ve always been so impressed with her unwavering commitment to honoring diverse points of view from her expansive community.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in