Katrina Craigwell is Transforming Banking for a Digitally-Savvy Generation at Finn by Chase

Katrina’s innovation superpower? Leading marketing for one the first digital-first, all-mobile banks launched by a major banking brand. Targeting younger generations, she’s on a mission to change the stodgy reputation of banking by delivering a high-value product that customers are excited to use. Fun fact? You probably didn’t know that Katrina considers herself a classic introvert.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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