From the beginning, Allbirds has focused on their strong brand purpose and commitment to the “science of sustainability” as their fundamental marketing anchors, led by their VP of Marketing, Julie Channing. Four years after their founding, their passionate following continues to grow, along with their company – Leonardo DiCaprio is just one of their high profile investors. They opened their first flagship brick and mortar store in New York’s SoHo earlier this month with plans to open eight more. Under Julie’s guidance, Allbirds has developed a minimalist, gorgeous aesthetic with a strong emphasis on telling the story behind each product. Ask Julie and she’ll tell you that she has the best job in the world working for a company she believes in and marketing a product she truly loves. “Seek out a brand or product you are truly passionate about and it will never feel like a job.”
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