Former P&G Global Marketing Officer Jim Stengel on How to Activate Your Purpose

Jim Stengel is the President and CEO of The Jim Stengel Group. For those of you who don’t know Jim, he was at Procter & Gamble for 25 years and, right before he retired from P&G as Global Marketing Officer, he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ (that’s right, capital “B” for billion) and won the Advertiser of the Year award at Cannes Lions.  Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I’m spending nearly 100 percent of my time on things that I absolutely love.”