Inside the Mind of Grand Brand Genius Fernando Machado

Two-time Brand Genius Honoree and last year’s Grand Brand Genius, Fernando Machado is synonymous with bold campaigns. From his work on Dove’s “Real Beauty Sketches” (as Global Brand VP at Unilever) to the 15-second “OK, Google, what is the Whopper burger?” spot, the Burger King CMO continues to push the brand’s boundaries to ensure they are not just embracing the current cultural tone, but setting new standards for it. So what has Fernando been up to since his win? Well, since then you’ve likely seen a continued string of daring BK ads – but here, Fernando shares BK’s latest focus on tech and cleaning things up, advice for brand marketers and where you can find him when he’s not working on genius campaigns.