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As part of the Adweek Sustainability Playbook, Shell Brands International AG CEO & Vice-Chairman Dean Aragón shares the journey to decarbonization and the steps to achieve net-zero emissions.
THE CHALLENGE
How do we as an energy business achieve net-zero emissions by 2050 while meeting the world’s growing demand for energy, respecting nature, powering lives, and generating shareholder value?
THE APPROACH
Last February, we launched our Powering Progress strategy, outlining exactly our approach to this undertaking, which includes Shell’s three roles—one as an energy provider, a user and a partner for change.
This
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