An Inside Look at Visa's Game-changing Partnerships With Women's Football

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Adrian Farina has had a globally-diverse career, working throughout most of South America for P&G before heading to the U.S. to work agency side for brands like Walmart, Nestle and Diageo. Now, as Head of Marketing for Visa in Europe, Adrian helped to solidify Visa’s position as a premier partner for the FIFA Women’s World Cup – with this year marking many sponsorship firsts, plus a 7-year deal as the first sole sponsor of UEFA’s Women’s Football.

You recently helped lead Visa’s partnership with FIFA Women’s World Cup.

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