In a Wave of Crises, a New CMO Playbook Emerges

The story behind Adweek’s CMO Reboot, Sustainability, and DEI Playbooks

Fifteen months ago, as the world began to go into lockdown mode, Heide Palermo and I began to host a series of marketing community support calls for CMOs and top Innovators. The world had changed. Consumers were panicking. Employees were rewiring their homes. Retailers were scrambling. Brands were at a standstill. Marketing was disrupted. Everything was suddenly very different.