IMAX’s Denny Tu on Embracing What Makes You Different Over Achievements

The CMO opens up about being “the other” in life and in marketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. 

“It’s a job that takes a lot out of you. And it’s a job that you have to really reach down and distinctively latch onto the thing that makes you different, not the thing that makes you good.” 

And in the wake of a record-breaking year for IMAX (despite the pandemic and rise of streaming giants), Tu beams with pride over something else his team was able to accomplish. In connection with the welcome of Hollywood’s first deaf superhero, the IMAX team worked with AMC theaters and Eternals director Chloé Zhao to introduce an equitable movie experience across theaters worldwide. The effort hits home for Denny who lost half of his hearing due to cancer. 

Tune in to hear Denny’s personal connection to that effort and what happened when he listened to an IMAX demo for the very first time. Learn how he’s prioritized personal needs throughout his career journey, his perspectives on what it means to be a CMO today and his advice for embracing “your other.”

This episode is also available on SpotifyiHeartRadio, and Apple Podcasts.