From a quick peek at his Linkedin profile, Hussein Dajani is a diverse and decorated marketer, with experience spanning agencies and major brands like Virgin Mobile, Red Bull and now, Nissan Motor Co. But what conversation with Hussein reveals is something more – something that gives him a unique edge as a marketer. Raised between Lebanon, Cypress and France, followed by an 18-year career across so many Arab world countries, Hussein uses his on-the-ground experience to mine and apply first-hand consumer insights… and it’s working. His perspectives on true customer-centric marketing and what it takes to drive real transformation are refreshingly inspiring. Read on to hear his story and how he’s helping to change the conversation and build women’s confidence with the #SheDrives campaign, not only in the Middle East, but globally.