How to Translate Marketing Efforts into Business Objectives

Former Activision Blizzard CMO David Messinger

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As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to cross the language barrier that exists between them and the rest of the C-suite to get a seat at the table.

Check out more plays from top CMOs and brand leaders here.

This transcript has been edited by Adweek and may not reflect the audio-recording exactly.

THE CHALLENGE

If marketing leaders have learned anything since the massive shifts that happened across marketplaces in 2020, it is that the marketing organization must position itself as a strategic solutions provider.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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