CMO Reboot Playbooks

How to Translate Marketing Efforts into Business Objectives

Former Activision Blizzard CMO David Messinger

By Al Mannarino

June 10, 2021

As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to cross the language barrier that exists between them and the rest of the C-suite to get a seat at the table.

Al Mannarino

Al Mannarino is the content director at Adweek's Inside the Brand.

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