How to Structure for Scale

Taj Alavi shares the best ways to approach an org restructure rollout

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Taj Alavi, Former Head of Marketing at Chime discusses the ways in which she has structured her marketing organizations throughout her career and the best ways to approach an org restructure rollout.

Check out more plays from top CMOs and brand leaders here.

THE CHALLENGE 

I’ve had the good fortune of having worked at startups as the 9th employee, the 75th employee, and the 6,000th employee. 

As the vice president marketing, I oversee columns, public policy, creative, PMM, lifecycle, media and partnerships—the whole gamut.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in