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As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, former Chobani Chief Brand Officer Leland Maschmeyer shares how he believes that a structure re-design is the key to building a modern marketing organization.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
We’ve all heard the same declaration many times: “We want to build a modern marketing organization.” Typically, it sparks a rush to martech, data science capabilities, and a focus on performance media and growth marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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