How to Listen Carefully and Act Quickly

Anheuser-Busch's US CMO Marcel Marcondes on the importance of listening to your audience and taking the opportunity to get better

As part of the CMO Reboot Playbook: The Elevated Role of Marketing Anheuser-Busch’s US CMO Marcel Marcondes shares his play on how the brand pivoted during the pandemic by listening to their customers and delivering through action, not just a message.