As part of the CMO Reboot Playbook: The Elevated Role of Marketing Anheuser-Busch’s US CMO Marcel Marcondes shares his play on how the brand pivoted during the pandemic by listening to their customers and delivering through action, not just a message.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
THE CHALLENGE
Normal is over. We believe things will never be the same again, but you know what? Cheers to that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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