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As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, former Rodan+Fields CMO Elisabeth Charles shares how the brand was able to empower its internal and external creative teams to deliver on all their business needs.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
Sometimes our internal team would be challenged from a bandwidth perspective to deliver on the business needs (eg. multiple product launches happening simultaneously or successively), as well as a lack of resources to do the kind of diligence we needed to truly understand the current external business environment and whitespace opportunities.
We also found that as we tried to extend our reach to new, younger customer segments (eg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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