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As part of the CMO Reboot Playbook: Activating Brand Purpose, BET’s EVP and CMO Kimberly Evans Paige shares her play on how they as a brand move forward by putting meaningful work at the center of everything they do.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video recording exactly.
Marketing with the big “M” is a very simple premise that says that if your marketing is meaningful and it matters, it will move the cases or it will move your metrics, whatever your metrics may be.