How This Self-Funded Entrepreneur Turned Bootstrapping and Community-based Growth Into Golde

Co-founder Trinity Mouzon Wofford on how she leans into community-based growth-hacking.

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With the goal of making holistic wellness more accessible, NYU pre-med graduate Trinity Mouzon Wofford founded superfood beauty brand Golde in 2017. Completely self-funding the business, Trinity leaned into community-building and organic marketing which helped her become the youngest black woman to launch a line at Sephora. Now carried at several other retailers including Urban Outfitters, Anthropologie, REVOLVE, the brand has doubled its revenues every year since launch.

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