How This Self-Funded Entrepreneur Turned Bootstrapping and Community-based Growth Into Golde

With the goal of making holistic wellness more accessible, NYU pre-med graduate Trinity Mouzon Wofford founded superfood beauty brand Golde in 2017. Completely self-funding the business, Trinity leaned into community-building and organic marketing which helped her become the youngest black woman to launch a line at Sephora. Now carried at several other retailers including Urban Outfitters, Anthropologie, REVOLVE, the brand has doubled its revenues every year since launch. Here, Trinity shares the brand’s story, how they’re leveraging social media for growth and the best advice she has for fellow entrepreneurs.

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@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
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