Business of Marketing

How Square Became a Critical Lifeline for their Customers During the Pandemic

Global Head of Marketing Lauren Weinberg shares how they experienced growth while becoming an invaluable resource for SMBs

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At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition.

No one could have predicted what happened next but the strategy, plan, and priorities didn’t fundamentally change once the pandemic hit—Square customers’ needs did. The company’s ability to move fast and be agile in the changing landscape enabled them to provide an essential lifeline to millions of businesses around the world.

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