How Perseverance—and the Yellow Pages—Launched Margaret Johnson’s Award-winning Career

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For Margaret Johnson, Chief Creative Officer at Goodby Silverstein & Partners, it took a summer college course in advertising and a torn-out page from a phone book to kick off her successful career path of 27 years in the industry.

It’s exactly this kind of perseverance that has led to Margaret’s impactful work in the industry. Overseeing award-winning campaigns such as the ‘Not a Gun” campaign that raises awareness of the fact that Black people are three times more likely to be killed by police than white people, Margaret is here to ensure the breakthrough work that leaves GS&P is “the best it can be.”

Read on to find out more about Margaret’s industry work, how far the impact of one Nike campaign went, her own personal work that recently won a Cannes Lions, and how she deals with work-life balance or as she affectionately calls it, “one big, chaotic jambalaya.”




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