How Panasonic CMO Lauren Sallata Brings Community-Based Purpose to Her Job

CMO of North America shares what being purpose-driven means to her and how it impacts her work

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.


Lauren Sallata is the CMO of Panasonic Corporation of North America, leading digital, brand, content, advertising and corporate communications strategy. She focuses on shaping the stories Panasonic tells, guiding digital interactions, and inspiring meaningful change in the brand’s work.

But really, it is Lauren herself who inspires meaningful change.

From a young age, she used to volunteer in the community in various service projects and continued throughout college, spending evenings and weekends giving back whenever she could.

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