How Panasonic CMO Lauren Sallata Brings Community-Based Purpose to Her Job

CMO of North America shares what being purpose-driven means to her and how it impacts her work

Lauren Sallata is the CMO of Panasonic Corporation of North America, leading digital, brand, content, advertising and corporate communications strategy. She focuses on shaping the stories Panasonic tells, guiding digital interactions, and inspiring meaningful change in the brand’s work.